Paula's Choice

Innovative skin care and cosmetics company 


November 2012


Seattle, WA


Current Investment

Company Overview

Unique content-driven ecommerce platform offering proprietary products, extensive skin care research, and exclusive reviews of more than 45,000 products from other brands.

Add–on Acquisition Interests
  • Strong product brands that complement current product portfolio and fit the Paula’s Choice philosophy
  • Content providers that complement current content platform
  • Broader health & beauty focus that enable access to new channels and/or markets, both domestically and internationally