Bertram Labs
Brand Umbrella Creates a Leading Content Creation Solution
September 16, 2015, San Mateo, CA – Bertram Capital (“Bertram”) today announced its new technology-enabled content ecosystem, CreativeDrive. The new brand represents the technology hub designed to satisfy the growing need for dynamic content in an omni-channel retail environment. CreativeDrive and its brands, Sandbox Studio, OneKreate, Totem and Dune fill an unmet need in the content creation market by providing the technology and process required to accelerate and manage content creation.
CreativeDrive has a significant national footprint with fourteen studios strategically located across the U.S. The breadth of locations and studio capacity provides a significant competitive advantage enabling the teams to deliver localized service and produce highly compelling content at an attractive economic value to meet the needs of clients in vertical markets including mass merchandise retail, fashion apparel and accessories and consumer products goods.
“We’re forging an innovative offering by merging content strategy and production efficiency with process and deployment technologies to provide a holistic content creation solution for our clients, said Jared Ruger, Partner at Bertram Capital. “The net result is the ability to provide higher quality strategy, photography and video content in larger volume with the necessary reliability and consistency required in today’s omni-channel world.”
In 2016, CreativeDrive will relocate Sandbox’s Manhattan flagship studio to 55 Water Street. With a 75,000 square foot studio adjoining a one-acre outdoor park, it will provide maximum production efficiency and stands to deliver an unparalleled creative experience for clients and staff.
“Our new Water Street facility combined with our 50,000 square feet in Brooklyn will provide the scale to meet our current clients’ requirements and provide unique creative experience,” said Joe Barrett, CEO at Sandbox.
Since the merger of Sandbox and OneKreate in March 2015, the teams have integrated and streamlined the workflow platform, CreativeDrive. The Company is now targeting strategic acquisitions to further strengthen its national and global footprint, enabling its brands to collaborate seamlessly through an integrated technology platform with clients around the world.
About CreativeDrive
CreativeDrive is a technology enabled content creation company headquartered in New York and Florida with 14 locations and over 400,000 sq. feet throughout the U.S. The company offers integrated creative services, including brand & content strategy, photography and video content creation powered by an integrated software platform, myCreativeDrive. The company operates in three primary vertical markets including mass merchandise retail, fashion apparel and accessories and consumer products goods. CreativeDrive manages a portfolio of creative services brands including Sandbox Studio, OneKreate, Totem Creative, and Dune Studios. These branded creative teams work with their clients from their respective studios as well as directly on-site at client campuses and distribution facilities when closer collaboration is desired. For more information visit: www.creativedrive.com, http://www.onekreate.com, www.sandboxstudio.com, www.totemcreative.com, http://www.dunestudiosnyc.com
About Bertram Capital
With over $850 million in capital under management, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, Bertram Capital makes it their core objective to move companies, management teams, and employees toward unlocking their full potential. Visit www.bcap.com for more information.
Media Contact:
David Hellier
Bertram Capital
650.358.5000
Brad Tuckman
Creative Drive
954.873.7271
