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Bertram Labs

Aperture Pet & Life

Online retailer, manufacturer and distributor of products and solutions for the saltwater and freshwater enthusiast

Invested

December 2020

Headquarters

Golden Valley, MN

Status

Current

“Bulk Reef Supply (a subsidiary of Aperture) represents the quintessential example of a company that has authentically built, matured and grown a base of dedicated consumers who rely on the company to engage, educate, and entertain them, in addition to offering them access to the best products and technology.1 ”

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Jeff Drazan

Managing Partner, Bertram Capital

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Company Overview

Aperture and its YouTube channel are leading online destinations for salt water aquarium enthusiasts (“reefers”) across the United States

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View Websitelearn more
Company Overview

Aperture and its YouTube channel are leading online destinations for salt water aquarium enthusiasts (“reefers”) across the United States

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View Websitelearn more

Saltwater Aquarium & Reef Tank products

Add-On Investment Completed

Bulk Reef Supply

For 15 years, Bulk Reef Supply has made reefing fun and easy an industry leading online marketplace and helpful YouTube videos

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Marine Depot

A leading ecommerce company focused on salt water aquarium enthusiasts

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Ecotech

A leading provider of lights and flow equipment to the salt water aquarium industry

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Neptune Systems

Neptune Systems is a leading tech-enabled controller and solutions provider for Saltwater aquarium enthusiasts

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Leap

Envisioned by reptile lovers for reptile lovers, Leap uses science and education to revolutionize reptile care

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AI

AI proudly designs, engineers, and manufactures industry leading lighting and pumps for saltwater and freshwater aquariums

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Add-On ACQUISITION INterests

Related Articles

Aperture

February 9, 2021

Bertram Capital Announces Investment in Bulk Reef Supply

Bertram Capital (“Bertram”) announced today that it has made an investment in Golden Valley, MN-based Bulk Reef Supply (“BRS” or the “Compan
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1 Set forth on this website are statements of certain officers of select portfolio companies in which the Bertram Funds have invested or currently invest. The portfolio company officers were not selected on the basis of performance criteria. This is not a complete list of all officers associated with the portfolio companies in which the Bertram Funds have invested or are invested. Other portfolio company officers may not have the same experience as those individuals identified on this website. This website is intended solely to provide information about Bertram’s potential capabilities for prospective portfolio companies, and is not an offer to sell to any person, or a solicitation from any person of an offer to buy, any securities. The statements presented on this website are not statements of any Bertram client fund or investor and do not describe any experience with or endorsement of Bertram as an investment adviser by any such client or investor.