Partnering with management, we strive to transform businesses into market leaders through strategic acquisitions, operational improvement initiatives and aggressive business development efforts.
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Jun 23, 2021
Bertram Capital to Exit Paula’s Choice
FOSTER CITY, CA: June 23, 2021 – Bertram Capital (“Bertram”), in conjunction with TA Associates, announced the signing of a definitive agreement to sell Paula’s Choice (the “Company”), a leading digital-led skin care brand, to Unilever, one of the... Read More »
May 24, 2016
Bertram Capital Completes Majority Recapitalization of Paula’s Choice
SAN MATEO, CA, May 24, 2016 – Bertram Capital (“Bertram”) today announced it has completed a majority recapitalization of Paula’s Choice with TA Associates, a Boston based private equity firm. Paula's Choice was founded in 1995 by international... Read More »
Dec 03, 2012
Bertram Capital Makes Growth Investment in Paula's Choice
Bertram Capital today announced its investment in Paula's Choice, a rapidly growing skin care and cosmetics company with distribution in 50 countries around the world. Paula's Choice is known for its unique content-driven ecommerce platform offeri... Read More »